i saw this guy on tv who comes up with the new “buzz” words that make things sound less bad.
so like global warming they started calling “climate change”… that was this guys spin on it
think about the internet and the “cloud”… that is some spin right there. didn’t anyone see the net with sandra bullock?
once you dont have anything locally, its all in the “cloud”, then you no longer have anything. you need to ensure you have some kind of syncing mechanism that can also keep local copies of your data.
word smithing is used all the time… you have a catchy phrase, people like saying it… then it catches on. if you make that phrase about your “bias” but in such a way that its catchy, you can help win over the audience.